icial 


Diadram  Book 

O  °f the 

Leading  Theatres! 
Concert  Halls 

and 

Athletic  jields 


Distributed  By 

McBride's  Theatre  Ticket  Offices,  Inc. 

-  'if 


OFFICIAL 

DIAGRAM  BOOK 

of  all  the 

LEADING  pONCERT  A  THLETIC 
THEATRES  \J  HALLS  xxFIELDS 

AND  BASEBALL  PARKS 


ISSUED  BY 


McBRIDE'S 

THEATRE  TICKET  OFFICES,  Inc. 

1497  BROADWAY 
NEW  YORK 


HOTEL  BRESLIN  HOTEL  McALPIN 

17  EAST  42nd  STREET  HOTEL  MARTINIQUE 

HOTEL  WALDORF  HOTEL  WOODSTOCK 
71  BROADWAY  165  BROADWAY 


PRICE    TWO  DOLLARS 


PUBLISHED  BY 

RIDGEFIELD  PRESS 
116  West  39th  Street,  New  York 


THE  RIVOLI  T*tZItl 


RIVOLI    CONCERT  ORCHESTRA 

FREDERICK  STAHLBERG  and 
EMANUEL  BAER,  Conducting 


THE  RIALTO  T,MES 


SQUARE 


FAMOUS    RIALTO  ORCHESTRA 

HUGO  RIESENFELD  and 
JOSEPH  LITTAU,  Conducting 


THE  CRITERION 

The  Theatre  Exclusive -for  Special  Productions 
Deserving  Long  Runs        -:-    -:-    -:-    -:-  -:- 


The  Best  in  Photo  Plays  in  All  Three  Houses 
and  the  Best  in  Music 


HUGO  RIESENFELD.  Mana&in£  Directoi 


2 


The  Breakfast  Room  meets  a 
real  psychological  need,  parti- 
cularly when  it  brings  indoors, 
as  a  background  for  the  day's 
work,  the  very  spirit  of  the  garden 


4(/>i  ofwtft 

Interior^  'Decorations' 

44  Cadt  55th  St 


3 


TH|  CAPITOL 

BROADWAY  EDWARD  BOWES 

AT  51sft  STREET  Managing  Director 

"WORLD'S  LARGEST  AND  MOST  BEAUTIFUL  MOTION  PICTURE  PALACE" 

FAMOUS  for  the  unequaled  majesty  and 
impressiveness  of  its  size 

RENOWNED  for  the  unexampled  brill- 
iance and  interest  of  its  entertainment 

A  consistent  excellence  of  stage  and  screen 
features,  with  a  constant  search  for  and 
introduction  of  new  ideas  and  a  supremely 
high  degree  of  comfort  and  courtesy 


CAPITOL  GRAND  ORCHESTRA 

ERNO  RAPEE,  Conductor 

CAPITOL  BALLET  CORPS 

ALEXANDER  OUMANSKY,  Ballet  Muster 
Mile.  GAMBAREl.i  l.  Prima  Ballerina 

DISTINGUISHED  SOLOISTS 
Presentations  by  *3.  L.  ROTHAFEL 


i 





HOTEL  ASTOF^ 


Times  Square 
J^lew  Tor\ 


Where  New  York's 
world  of  pleasure  is  at 
your  very  door. 


FIVE  RESTAURANTS 
of  distinction,  each  hav' 
ing  an  atmosphere  of  in- 
dividuality. 

NORTH  ROOM 
HUNTING  ROOM 
ORANGERIE 
GRILL  ROOM 
OLD  ENGLISH  BUFFET 


DINNER  DANCES 
SUPPER  DANCES 


June  to  October 
Roof  Garden  and 
Roof  Restaurant 

Dancing  throughout 
the  evening. 


To  have  stayed  at  the 
ASTOR  is  to  have 
lived  in  New  York. 

fred'k  a.  muschenheim 


5 


r  J^HE  more  experienced  and  critical  you  are 
of  motor  cars,  the  more  enthusiastic  you 
will  be  as  an  owner  of  a  Wills  Sainte  Claire. 
This  car  is  designed  and  built  for  those  who 
demand  and  appreciate  the  finest  and  the  best. 


Wills  Sainte  Claire  Co.  of  New  York,  Inc. 

EDWIN  B.  JACKSON,  Pres. 

FISK  BUILDING,  57th  STREET  and  BROADWAY 

Telephone  Circle  ()743 


6 


"When  It's  Play-Time,  Have  a  Gay  Time" 
Before  and  After  the  Play 
DINE,  DANCE  AND  BE  MERRY 

at  the 

PALAIS  DES  BEAUX-ARTS 

(INC.) 

Phone:  Longacre  7470  80  West  40th  St.,  N.  Y. 


INDEX 


Theatres  Page 

AEOLIAN  HALL    13 

AMBASSADOR   :   14 

AMERICAN  LEAGUE  PARK  (INSERT)  97-  104 

APOLLO    15 

ASTOR    16 

BELASCO    17 

BELMONT    18 

BIJOU    19 

BOYLE'S  THIRTY  ACRES  (INSERT)  105-108 

BOOTH    20 

BROADHURST    21 

BRAMHALL   22 

CARNEGIE  HALL   23 

EARL  CARROLL    24 

CASINO    25 

CENTRAL    26 

CENTURY   27 

CENTURY  ROOF   28 

COHAN    29 

COMEDY   30 

CORT    31 

ELTINGE   32 

EMPIRE   33 

FORTY-EIGHTH  STREET   34 

FORTY-FOURTH  STREET   35 

FORTY-NINTH  STREET   36 

FRAZEE   37 

FULTON    38 

GAIETY    39 


PACKARD  CARS  FOR  HIRE 

We  rent  the  latest  models  of  1923  Twin  Six  Packard  Limousines 

GRAND  CENTRAL  PACKARD  RENTING  CORP. 

45  VANDERBILT  AVE.  at  FORTY-FOURTH  ST.,  NEW  YORK 

OPPOSITE  BILTMORE  HOTEL 

Phone,  Vanderbilt  0660  Day  and  Night  Service 


7 


Egfcf;''  VyH^^'  i-V  V^*"^,  V          -V  vj/l  .'^/yi^i^y'  /I  (§p«$v§5'     \  m'  '"'i'«,^s"               '*/  'c'^r*  ji>>--  '*  ■'  -'^  Sari 

(ostikVan  8  (3, 

12  ^fcST  40TH  StR£8T 

NgW  Vof^k 

§§1 

ANTLQUG  £  MOD&RN 

RJU  GS 

FROM  TH!',  ORIANT 

:                  y-5as -it/!,' ' irV-'?-ii  t ''<•'■■  CS'S-r -   . fv  "/»    -.'A  .)  :-    '  •.  inl  Vi^~j vItJmi 

1                                         S                 '     '                          •      i.  ''.  '              '$![.■ 1  '-    j  jt •-'! 

LAR^G&8T  ASSORTMENT 
IN  Tilt*,  WORLD 

s 


ELECTRIC  MOTORS 
POWER  WIRING 
MILL  INSTALLATION 
VENTILATING  EQUIPMENT 
PLANT  INSPECTION 

9  GREAT  JONES  ST. 

TELEPHONE 


ELECTRIC  CONTROLLERS 
LIGHT  WIRING 
INDUSTRIAL  LIGHTING 
ARMATURE  WINDING 
MOTOR  REPAIRS 

New  York  City 

SPRING  1818 


INDEX 


Theatres  Page 

GARRICK    40 

GLOBE    41 

GREENWICH  VILLAGE    42 

HARRIS    43 

HARVARD  STADIUM    90 

HIPPODROME   44-  45 

HUDSON    46 

J(  'I.SOX    47 

KLAW   48 

KNICKERBOCKER   49 

LEXINGTON    50 

LIBERTY    51 

LITTLE    52 

LONGACRE    53 

LYCEUM    54 

LYRIC    55 

MADISOX  SQUARE  GARDEN  56-  57 

MANHATTAN    OPERA   HOUSE— ORCHESTRA    58 

DRESS  CIRCLE— BALCONY    59 

MAXINE  ELLIOT    60 

MILLER    61^ 

METROPOLITAN    OPERA    HOUSE— ORCHESTRA    62 

BOXES   63 

DRESS  CIRCLE    64 

I;  \LC<  >NY    65 

FAMILY  CIRCLE   66 

MOROSCO    67 

MOTOR  SPEEDWAY     91 

MUSIC  BOX    68 


Checker  Cabs 

are  the  finest  appearing,  easiest 
riding,  best  ventilated,  and 
most  cleanly  kept  taxicabs  in 
operation  anywhere. 

LOWEST  RATES  CIRCLE  7600 


9 


CREATED  IN  6  QUALITIES  FINEST  REPRODUCTION  OF  THE  GENUINE 

COMPARABLE  VALUES 

Quality  XXX  Perfect  Reproduction!  of  Natural  Ceylon  Oriental    Pearls  $50  to  MOO  Price  of  Genuine  $10,000  t 

A                     "               "     Red  Sea              "     >35  to  *I50  "         "       *5.000 1 

B                      "                "     Per«ian  Gulf           "     $20  to  *  1 00  H         "        S2.000  t 

C        "                              "     Au»lr»|ian  Gulf       "     $15  to  835  »         "        $1,000  t 

- 1 1 0  to  *20 
$5  to  $10 


South  Sea  Islands 
Bahamai 


Price  of  Genuine  * 1 0,000  to  $500,000 
*5.000  to  $200,000 
S2.000  to  $100,000 
$1,000  to  $50,000 " 
$500  to  SI 5.000 
$250  to  $5,000 


¥ 


All  Richelieu  Pearl  Qualities  truly  reproduce  Pearls  from  the  rarest  gems  to  those  that  are  most  frequently  found.  • 
You  are  urged  to  demand  the  Richelieu  Guarantee— it  assures  you  that  they  will  not  peel — break  or  discolor,  and  fully  protects 
your  investment.    A  guarantee  is  attached  to  every  strand.    '  ' 


Richelieu  Pearls  are  made  in  America  by  the  J.  H.  M.  B  'Laboratories,  Brooklyn,  N-  Y. 


7  L 


10 


Union  Nathbnal  Cokpomamon 

Sussnnr  seven  W&ilil  Stkieie'f 

Thomas  Fairservis,  President 
UNDERWRITERS  and  DISTRIBUTORS  of  HIGH  GRADE 
GOVERNMENT,  MUNICIPAL  AND  CORPORATION  BONDS 
Telephone  Bowling  Green  0646 


INDEX 

Theatres  Page 

NEIGHBORHOOD   69 

NATIONAL    70 

NEW  AMSTERDAM   71 

NEW  AMSTERDAM  ROOF   72 

NEW  YORK  VELODROME  (INSERT)  109-  112 

NORA  BAYES    73 

PARK    74 

PALACE   75 

PALMER  STADIUM   92 

PLAYHOUSE   76 

PLYMOUTH    77 

POLO  GROUNDS  ,   93 

PRINCESS   78 

PUNCH  AND  JUDY   79 

REPUBLIC    80 

RITZ    81 

SELWYN    82 

SHUBERT    83 

SIXTY  THIRD  (DALY'S)    84 

TIMES  SQUARE   85 

THIRTY-NINTH  STREET   86 

TOWN  HALL    87 

VANDERBILT    88 

WEST  SIDE  TENNIS  CLUB    94 

WINTER  GARDEN    89 

YALE  BOWL   95 


SPALDING  0% 

~     ^  ni"  iNaddition  to  the  implements  and  equipment  si 

jfUK  I  f°r  every  athletic  sport,  at  our  Fifth  Avenue  Xr  K. 

C  P>  C      I  A  ITV  St°re         k£  f°un^  seParate  and  complete  /<!  I  / 

O  f  L  V_  1  A  L  I    I  departments  devoted  to  sport  clothing  of  all  '  \  \\  /  S 

r*  r  t      i~n                                     kinds  for  men  and  women.  \  ; 

SHOP  If 

3  Fifth  Avenue  (at  43d  St.)  New  York                   ^^/T'^rc^^  CL^^OrW  ^^food. 

See  page  93  //  "  / 


11 


12 


McBride's  Policy  *tTSS#S£ 


AEOLIAN  HALL 


>■         89  LIBERTY  STREET  *^ 

NEW  YORK 

Telephones  Cortlandt    Z815  -  3183-3184 
13 


MrRrirlf**Q  Pnll^V  50c  Ticket  Advance 
lVlCDriae  S  r  OllCy  over  Box  Office  Prices 


AMBASSADOR  THEATRE 

ORCHESTRA. 


JOS.  A.  LUGAR  &  COMPANY,  Inc. 

Specializing  in  High  Grade 
stocks        OIL  INVESTMENTS  -  bonds 

35  NASSAU  ST.  NEW  YORK 

Telephone:  Rector  4778-4779 


ii 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


APOLLO  THEATRE 


szggi)WliBli>il»  |KH|wejiD7|w|««|iM 

njTiaJlit  III'  I  IIP  1101  |I0Sj  B7ll0t[lM|lM 


^gS^Biii  |iio|i»iliii»lnn|ioMi^ 
|^ng^lwiliio|iMWOT|iot|iMliag|f^g 


ORCHESTRA 


^T^Tg]i1lW|l06|l0l|lOt|l0ifio<^ 


^   • — r-T..i  luMirva  hfml  mi  I  i*i.lmc  I . 


^^gggiw  |iQijioi|i06(TOj^ 


WILLIAM  H.  McGARRY 


THEODORE  T.  CHRISTMAS 
Certified  Public  Accountant  ■ 


McGarry  &  Christmas 

ACCOUNTANTS  &  AUDITORS 
165  BROADWAY 


Telephone  Cortlandt  2400 


New  York  City 


MrRfirl^Q  Poll^V  50c  per  Ticket  Advance 
lVlCDriUe  S  rOllCy  over  Box  Office  Prices 


ASTOR  THEATRE 


Glidden  Motor  &  Supply  Company 

Buick  Dealers 

239  West  58TH  Street    :-:    new  York  city 

Telephone:  Circle  5636 


McBrlde^s  Policy 


ince 

over  Box  Office  Prices 


BELASCO  THEATRE 


AUBRY  SISTERS  "BEAUTIFIER" 

is  far  superior  to  dry  face  powder. 
USED  WITH  OUR  SHERRY  WINE  TINT 

"r/ic  effect  is  a  perfectly  natural  complexion. 

Attractive  ^booklet  and  samples  mailed  on  receipt  of  20  cents 
AUBRY  SISTERS  CORP. 

520  West  48th  St.  New  York 


17 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


BELMONT  THEATRE 


Established 
18  9  8 


H.  W.  PERLMAN 


Phone 
Orchard  2268 


MANUFACTURER  OF  THE 

Highest  Grade  Grand-  Upright  and  Player  Pianos 

Purity  and  Peauty  of  the  Tont>  Production.  Made  by  the 
most  Competent  Craftunan  and  with  painstaking  earc. 

Up  to-date  styles,  quality  equalled  to  the  best,  prices  considerable  lower 

Factory  and  Showrooms: 

345  447  GRAND  ST.  NEW  YORK 

18 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


BIJOU  THEATRE 
STAGE 


HARVEY  A.  WILLIS  &  CO. 


DIRECT 
PRIVATE  WIRES  TO 
BRANCH  OFFICES 


ESTABLISHED  1901 


STOCKS  -  BONDS 

32  Broadway     -     New  York 


MEMBERS 
CONSOLIDATED 
STOCK  EXCHANGE 
OF  NEW  YORK 


UPTOWN  -  NEW  YORK 
147  East  86th  Street 


NEWARK,  -  NEW  JERSEY 
169  Market  Street 


PHILADELPHIA,-PA. 
20  South  15th  Street 


Weekly  Market  Letter  Service  Free  on  Request. 


19 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


BOOTH  THEATRE 


3333  \ 


033  H 


_333  N 
[0333  0 
333  p 


SECTION  l( 


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BRYANT  7353 


THEATRICAL  OUTFITTERS 

Nat  Lewis 


BRYANT  I0ll)3 


INC. 

HABKRDASHKR 

LADIES  HOSIERY,  UNDERWEAR  GLOVES,  ETC 
80   BROADWAY  New  York  710-716  SEVENTH  AVE 


L'll 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


BROADHURST  THEATRE 

L  Q  l"1  i''ol'09l'08l'07l'0fel'Q5no4|igg7g7]ri^  ^ 

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ORCHESTRA 


[COOKS] 


THE  FOREMOST  TRAVEL  ORGANIZATION 
IN  THE  WORLD 

Independent  Travel — Escorted  Tours — Cruises — 
Steamship  Passages  to  All  Parts  of  the  World,  by  All  Lines- 
Foreign  Exchange  —  Insurance  —  Travelers'  Cheques. 


150OFF1CES         THOS,    COOK    &  SON 

HROUGHOUT  THE  WORLD  245  Broadway    NEW  YORK    561  Fifth  Avenue 


21 


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over  Box  Office  Prices 


BRAMHALL  PLAYHOUSE 


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W/ien  Yon  Contemplate  Redecorating  or  Refurnishing 

CONSULT 

WILLIAM  B.  FUERTH 

HEST  INTERIOR  DECORATIONS  "SSSTS?" 

A  N  13  FURNISHINGS 

10  EAST  43rd  STREET         7         NEW  YORK 
PHONE  VANDERBILT  2360 

22 


McBride's  Policy  ttSmXEZ 


it 

32. 

JO 

.Second  Tier 


FOR  MUSIC  LOVERS 

THE 

SPECTOR  &  SON  PIANO 

"A  Piano  of  Character  at  a  Fairer  Price" 
PIANOS  PLAYER  PIANOS,  GRANDS 

AND  REPRODUCING  GRANDS 


Downtown  Salesrooms 
322-324  GRAND  ST. 


JOSEPH  SPECTOR 

1  E  37th  ST.,  at  5th  Ave. 
NEW  YORK 


Terms  Arranged 
TEL.  MURAY  HILL 
1235 


2:; 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


EARL  CARROLL  THEATRE 


£  STACKS 

25CHESTRA 


BALCONY 

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C  |  m\ lot  |  iob  |  H7  jiot|  i»  |  mo  I  mi  |  ntljgllil]  C 

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I, 


APPERSON  EIGHT 


APPERSON  SIX 


Schuttig  Motor  Co. 

Apperson  Motor  Cars 

Distributor  for  the  State  of  Now  Jersey 
A.  SCHUT1  [G,  Proprietor 

SHOW  ROOMS  SERVICE  STATION 


405  Bergenline  Avenue 

'I  OWN  OF  UNION.  N.  J. 


174  Palisade  Avenue 

TOWN  OF  UNION.  N.  J. 


24 


McBride's  Policy  SfSTfe^ftS 

CASINO  THEATRE 


The  Cleveland  Discount  Company 

SELLERS  OF 

Guaranteed  First  Mortgage  Bonds  Paying  6%  Interest 

Capital  and  Surplus  over  $10,000,000.  Resources  over  $42,000,000. 

JOSIAH  KIRBY.  President  GAGE  E.  TARBELL,  Vice  President 

469  FIFTH  AVE.  :  :  NEW  YORK 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


CENTRAL  THEATRE 
ORCHESTRA 


THE 

Commercial  Trust  Company 

OF  NEW  YORK 
BROADWAY.  41st  STREET  AND  SEVENTH  AVENUE 
CENTER  TIMES  SQUARE  SECTION 

RESOURCES    OVER  $11,000,000. 

4'/  INTEREST  PAID  ON  BALANCES  IN  OUR  SPECIAL  INTEREST  DEPARTMENT 

OPEN  EVENINGS  UNTIL  10.30 


McBride's  Policy  SreSffiftC 


CENTURY  THEATRE 


E,,"8bl;r   H.  W.  PERLMAN  oJSr™ 

MANUFACTURER  OF  THE 

Highest  Grade  Grand-  Upright  and  Player  Pianos 

Purity  and  Beauty  of  the  Tone  Production.  Made  by  the 
most  Competent  Craftsman  and  with  painstaking  care. 

Up  to  date  styles,  quality  equalled  to  the  best,  prices  considerable  lower. 

Factory  and  Showrooms: 

345-347  GRAND  ST.  NEW  YORK 

27 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


CENTURY  ROOF 


BOX  £i> 


ft 


CLOTHING  -  1 1 A  1}  KK  DASHERY  -  HATS 

" ///  the  Nrzv  York  Manner" 

Weber  and  Heilbroner 


NEW  YORK  BROOKLYN         •  NEWARK 

■    ' ,'r  u  ,'i  u  ilffi  lut  iito  iffi/  ififi  iiifi  lui  iijj  iffiff  i™  ffiTili/  Wi  liTii  Til/  iiTi  Jtii  liUl  TiTfi  iffi?  fiSl  rtTii'iiTi/  Ti 

28 


McBride's  Policy  MfttojK 


GEO.  M.  COHAN  THEATRE 


HOEFFER  &  McNULTY 

INC. 

PEARLS     w1tahPoPurta,cS^sRGe  DIAMONDS 

522  FIFTH  AVENUE  GUARANTEE  TRUST  BLDG. 

TEL.  MURRAY   HILL  1480 


29 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


COMEDY  THEATRE 


HILL,  CONKLIN  &  CLARK 


JOSEPH  M.  CONKI.IN 

Certified  Public  Accountant 

M.  H  CLARK 

Certified  Public  Accountant 

M.  H.  FRIEDBERG 

Certified  Public  Accountant  I  Conn.  I 


AUDITORS  &  ACCOUNTANTS 
INCOME  TAX  CONSULTANTS 


ARTHUR  G.  HILL 

I.nte  Chief  of  Audit  &  Ad- 
ministration  Income    I  ax 

Unit.  U.  S.  Internal  Rc- 

vrnur,  WnithinKton,  D.  C. 


350  MADRON  AVE. 


Tel.  Murray  Hill  8308 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


CORT  THEATRE 


CENTRE 

^  pTrm^u \6\ 7\8\9\izvr\  ^ 

F  p-TTl3T^T3T7T7T^T?T^T7T^  p 

rrnTrnnrr?! 


UNLISTED  SECURITIES 

KXCLUSIVELY 

Quotation  Sheet  Mailed  on  Request 

JOHN  J.  O'KANE,  JR.  cS*  CO. 

INVESTMENT  SI  X  \  FRITIES 

BROAD  5T90-1-S  42    BROADWAY  NKW  YORK 


31 


McBride's  Policy 


ELTINGE  THEATRE 


M.  J.  MEEHAN  &  CO. 

MEMBERS  NEW  YORK  STOCK  EXCHANGE 

telephone  2  RECTOR  STREET 

BOWLING  GREEN  3400-3412  new  york 


McBride's  Policy  ~»S?S£«Z 


EMPIRE  THEATRE 


ELECTRIC  MOTORS 
POWER  WIRING 
MILL  INSTALLATION 
VENTILATING  EQUIPMENT 
PLANT  INSPECTION 

9  Great  Jones  St. 

TELEPHONE 


^M/EERS 


ELECTRIC  CONTROLLERS 
LIGHT  WIRING 
INDUSTRIAL  LIGHTING 
ARMATURE  WINDING 
MOTOR  REPAIRS 

New  York  City 

SPRING  1818 


33 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


FORTY  EIGHTH  STREET  THEATRE 


~  ^B?Tio*j ios  1  icbl ,o,  I  .Q8| ^qMHSB  & 

1  j£  ^^^^^^^^^^^^^  £ 

h  Q^iaiioiFo^  i  wi  ios  i  io6i  .07  i^eniniiii^  n 

^  0^oi3joMro4i  ios i  .pel  .07 1  ^ 


AUBRY  SISTERS  "BEAUTIFIER" 

;'.v  far  superior  to  dry  face  pozvder. 
USED  WITH  OUR  SHERRY  WINE  TINT 

the  effect  is  a  perfectly  natural  complexion. 

Attractive  booklet  and  samples  mailed  on  reeeipt  of  20  cents 
AUBRY  SISTERS  CORP. 

520  West  48th  St.  New  York 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


FORTY  FOURTH  STREET  THEATRE 


^  STAGED 

ORCHESTRA 


CLOTHING  -  HABERDASHERY  -  HATS 


"la  the  New  York  Manner'" 


Weber  and.  Heilbroner 


NEW  YORK 


13  STORES 


BROOKLYN 


NEWARK 


35 


McBride's  Policy  50cPerTicketAdvance 


over  Box  Office  Prices 


FORTY  NINTH  STREET  THEATRE 


OslciIestla 

P  I  T 


— r   ......    ■  - — r~l 


*  3 


4    5  C    7  £ 


Established 
18  9  8 


Phone 
Orchard  2268 


H.  W.  PERLMAN 

MANUKACTUR KR  OF  THE 

Highest  Grade  Grand-  Upright  and  Player  Pianos 

Purity  and  Beauty  of  the  Tone  Product  ion.  Made  by  l  lie 
most  Competent  Craftsman  and  with  painstaking  care. 

Up-to-date  styles,  quality  equalled  to  tin-  best,  prices  considerable  lower 

Factory  and  Showrooms: 

345  347  GRAND  ST.  NEW  YORK 

3G 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


FRAZEE  THEATRE 


APPERSON  EIGHT 


APPERSON  SIX 


Schuttig  Motor  Co. 

Apperson  Motor  Cars 


SHOW  ROOMS 

405  Bergenline  Avenue 

TOWN  OF  UNION,  N.  J. 


Distributor  for  the  State  of  New  Jersey 
A.  SCHUTTIG,  Proprietor 


SERVICE  STATION 

173  Palisade  Avenue 

TOWN  OF  UNION,  N.  J. 


McBride's  Policy  ™«««  m£ 


FULTON  THEATRE 


PACKARD  CARS  FOR  HIRE 

We  rent  the  latest  models  of  1923  Twin  Six  Packard  Limousines 

GRAND  CENTRAL  PACKARD  RENTING  CORP. 

45  VANDERBILT  AVE.  at  FORTY-FOURTH  ST.,  NEW  YORK 

OPPOSIT     BII.TMORE  HOTEL 


Phone,  Vanderbilt  0660  Day  and  Niglit  Service 


38 


McBride's  Policy  SSfiEToStata 


GAIETY  THEATRE 


WILLIAM  H.  McGARRY 


HEODORE  T.  CHRISTMAS 
Certified  Public  Accountant 


McGarry  &  Christmas 

ACCOUNTANTS  &  AUDITORS 
165  BROADWAY 


Telephone  Cortlandt  2400 


New  York  City 


39 


McBride's Policy  ^TEJoStawS 


GARRICK  THEATRL 


3^?I?^5j!-i!3'  'Jl?  -3-'  -r1-'  -'  -  -  -1  -  - ''  -ri-  71-  -ri-  T-r -'  -r -  -  -  ir .  'ni    5]ji y?  yc  yc  y^  y>i  yy  yi  yc  y?  y*i  yc  in'  y1^  ip  531  m?  y1-  y1-  535 y>: 

HOEFFER  &  McNULTY 


INC. 
APPRAISALS 


PEARLS     wit^uTcharGK  DIAMONDS 


522  FIFTH  AVENUE  GUARANTEE  TRUST  BLDG. 

TEL.    MURRAY    I  1 1 1  1 .    1  480 


Id 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


GLOBE  THEATRE 


H 

G 
P 


0  ^[ii^^^^^^^^lwj 


C 
B 
A 


STAGE; . 

ORCHESTRA. 


Stratford  Audit  Co.,  Inc. 


FEDERAL  TAX  CONSULTANTS 


ACCOUNTANTS 

565  -  5th  Avenue 
New  York 


AUDITORS 

Phone 
Vanderbilt  10347 


41 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


GREENWICH  VILLAGE  THEATRE 


Gliddkn  Motor  &  Supply  Company 

Buick  Dealers 

239  West  5 8th  Street    :-:    new  York  City 

Telephorie:  Circle  5636 


42 


McBride's  Policy  *r£m£t!SZ 


HARRIS  THEATRE 


Before  and  After  the  Play 
DINE,  DANCE  AND  BE  MERRY 

at  the 

PALAIS  DES  BEAUX-ARTS 

(INC.) 

Phone:  Longacre  7470  80  West  40th  St.,  N.  Y. 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


HIPPODROME 


BB 


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NliW  YORK  HII'PODROMK 

CHARLES  DILLINGHAM 

43rd  Sr.      Sixth  Ave. 

Always  the  Greatest  Show  on  Earth 
Manner  Daily  Seats  .50  to  2.50 

44 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


HIPPODROME 


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i'i  n  i"i  e  n  n  n  r-i  r'i  n  i7ti  E 

p.  i-i  ri  f  ftzfl  "i  a  a  a  f 

i*i  fi  l"i  .  rrfi  i",  i",  ■-■  !"i  i'>i  , 

fi  i"'  i"i  «  i"i  m  i';i  i"i  i"i  r^rrn  H 

ri  r'i  r'i »  imi  i"i  "i  i"i  i"i  r*i  r*i  ► 

ivi  a  i"i 


i  i  n  ri  r  i  m  i  vvi  a  fi  n  n  rr-rrf 
r'i  Ti  i"i  i"i  a  flai  h  1  >"i     1".  I".  1-1  1- 
i"i  T'i  i"i  i"i  i"i  "I'ji'it 


BETTER  TIMES 

By  R.  H.  BURNSIDE 

Music  by  RAYMOND  HUBBELL 

Ten  Musical  Comedies  in  One — Everything  from  Circus  to  Grand  Opera, 
Ballet,  Water  Spectacle,  16  Spectacular  Scenes  and  Foreign  Novelties 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


HUDSON  THEATRE 


FREDERIC    EUGENE  REEVE 

FORTY  RECTOR  STREET  NEW  YORK  CITY 


k; 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


JOLSON'S  THEATRE 


MEZZANINE 


II 

1 1 

10 

9 

8 

7 

6 

s 

5 

: 

12 

II 

10 

9 

8 

7 

fc 

s 

1 

.5 

2 

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1 1 

10 

9 

8 

7 

o 

S 

1 

■5 

2 

1 1 

1 1 

10 

3 

8 

7 

6 

5 

4 

3 

2 

12 

1 i 

10 

9 

5 

7 

s 

4 

3 

? 

12 

1 1 

10 

9 

8 

7 

b 

5 

4 

3 

2 

12 

1 1 

10 

9 

8 

7 

b 

5 

4 

1 1 

1 1 

l( 

9 

8 

7 

i. 

5 

4 

2 

1 1 

li 

10 

9 

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7 

fo 

5 

4 

2 

i  2 

1 1 

K 

9 

8 

7 

6 

5 

4 

3 

APPERSON  EIGHT 


APPERSON  SIX 


Schuttig  Motor  Co. 

Apperson  Motor  Cars 


Distributor  for  the  State  of  New  Jersey 
A.  SCHUTTIG,  Proprietor 


SHOW  ROOMS 


405  Bergenline  Avenue 

TOWN  OF  UNION.  N.  J. 


SERVICE  STATION 

173  Palisade  Avenue 

TOWN  OF  UNION.  N.  J. 


47 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


KLAW  THEATRE 


Checker  Cabs  ; 

arc  the  finest  appearing,  easiest  \ 
riding,  best  ventilated,  and 

most  cleanly  kept  taxicabs  in  1 

operation  anywhere.  \ 

LOWEST  RATES  B    CIRCLE  7600  ! 

48 


McBride's  Policy  ^TtfSfflE 


KNICKERBOCKER  THEATRE 


AUBRY  SISTERS  "BEAUTIFIER" 

is  far  superior  to  dry  face  powder. 
USED  WITH  OUR  SHERRY  WINE  TINT 

the  effect  is  a  perfectly  natural  complexion. 

Attractive  booklet  and  samples  mailed  on  receipt  of  20  cents 

AUBRY  SISTERS  CORP. 

520  West  48th  St.  New  York 


49 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


LEXINGTON  OPERA  HOUSE 


1    E.;t,,ta  H  w  PERLMAN  oJSn». 

MANUFACTURER  OF  THE 

Highest  Grade  Grand- Upright  and  Player  Pianos 

Purity  Kcauty  "I  the  Tone  Production.  Made  by  (lie 
most  Competent  Craftsman  and  with  painstaking  care. 

Up-to-date  styles,  quality  equalled  to  the  best,  prices  considerable  lozver 

Factory  and  Showrooms: 

345  347  GRAND  ST.  NEW  YORK 

50 


McBride's  Policy  50c  per  Ticket  Ad-vance 


over  Box  Office  Prices 


LIBERTY  THEATRE 


n 


BALCONY 


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AFE  HEPOSIT 


A  Reminder  ! 
Protect  your  Valua- 
bles from  Burglary, 
Fire  and  Theft.  :-: 


CO.  of  NEW  YORK 
Singer  Bldg.  149  Broadway 

Telephone   RECtor  2015 


51 


McBride's  Policy  50cp«rTi^tAd-van« 


over  Box  Office  Prices 


LITTLE  THEATRE 
"Stage: 


5CC  Tl  OAl 

BALCONY 


Telephones  Cortlandt   2S 1 5  -3183-3184 
52 


McBride's  Policy  It^o^Ti 


LONGACRE  THEATRE 


The  Cleveland  Discount  Company 

SELLERS  OF 

Guaranteed  First  Mortgage  Bonds  Paying  67°  Interest 

Capital  and  Surplus  over  $10,000,000.  Resources  over  $42,000,000. 

JOSIAH  KIRBY.  President  GAGE  E.  TARBELL.  Vice  President 

469  FIFTH  AVE.  :  :  NEW  YORK 


53 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


LYCEUM  THEATRE 


ORCHESTRA 


A  ZjQiniio3iio^io5M^Ml°MB 

^  /^MlMl03ll04]l05llOfellO7TloIi°I^ 
^    /IoS^I04|l0  5llObll07ll08[l09M^ 

r\  r- —  


^  /j0jISli03|i^l05ll06llO7llO8|lOT]^ 

0^]M^llQ5|lOb|lO7|lO8llol[^IliiI^ 


IglljolIIoIIipHrio'sl  iofo|io-y|  ioe|  lo^rn^IjTTII^ELl^l 

0Milioio»|lO5|  I0t|l07l  IQ8|l09lMIlS^ 
[^0lii^l[03|l0b|lO7[lO8llO9ll"^III^lHj] 

liniljoIIiognainoslioblioTi  ioe|io9|iTMIlLDIiI^^ 

Q0jEolIj03lT0^ri05Sl0b|  iO7|ioaIl09T^QlIII[IjIlL^ 

IIojEolIjo3po^|  io5|  iob|  to7|  ipel  io9TnoninilIIIj^ 


When  You  Contemplate  Redecorating  or  Refurnishing 

CONSULT 

WILLIAM  B.  FUERTH 

7SSS  INTERIOR  DECORATIONS 

AND  FURNISHINGS 

10  EAST  43rd  STREET         V         NEW  YORK 
I'llONE  VANDERBILT  2360 


Ov 4  ************  *  *  * ■ 


54 


McBride's  Policy  *1?ggittS 

LYRIC  THEATRE 


Uhiok  Nati(Lotajl  Corporation 

Snssnnr  seven  Waill,  Stkeett 

Thomas  Fairservis,  President 
UNDERWRITERS  and  DISTRIBUTORS  of  HIGH  GRADE 
GOVERNMENT,  MUNICIPAL  AND  CORPORATION  BONDS 
Telephone  Bowling  Green  0646 


55 


McBride's  Policy  50cPerTicketAdvance 


over  Box  Office  Prices 


MADISON  SQUARE  GARDEN 


Depositors  May  Cash  Checks  At  Any  C 


This  Company  invites  the  Checking  Accounts  of 
Individuals,  Firms  and  Corporations,  and  credits 
interest  monthly  on  daily  balances. 
Safe  Deposit  Boxes  and  Storage  Vaults  at  all  Offices 


C  \  1'ITAL,  S 

Profits 


Facilities  of  All  Ojj 


UNITED  STATES  MORI 


56 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


MADISON  SQUARE  GARDEN 


9 

MCMiMlilKMIliWIil 

E  HI  ITTTTn 

D  I  I  II  m  rQUU 

c  i/jbi^iTuugss]  ;  >  °>  ° 
a  mmssmm  m 


*-.*<> 

ft..  54 

(«.  A 

» 

12 

of  Our  Four  Conveniently  Located  Offices 


and  Undivided 
.  $7,200,000 
ailable  to  Patrons  of  Each 


Downtown:  FIFTY-FIVE  CEDAR  STREET 
uptozvn:     Broadway  at   73rd  Street 
Madison  Avenue  at  74th  Street 
125th  Street  at  8th  Avenue 


VGE  &  TRUST  COMPANY 


57 


McBride's  Policy  50cPerTicketAdvance 


over  Box  Office  Prices 


MANHATTAN  OPERA  HOUSE 


THEATRICAL  OUTFITTERS 

Nat  Lewis  jEZE^d^ 

INC. 

HABERDASHER 

LADIES  HOSIERY.  UNDERWEAR  GLOVES.  ETC 
1580   BROADWAY  New  York  710-716  SEVENTH  AVE. 

58 


McBride's  Policy  S.S«US 

MANHATTAN  OPERA  HOUSE 


Er8bl;r  H.  W.  PERLMAN  oJZr™ 

MANUFACTURER  OF  THE 

Highest  Grade  Grand-  Upright  and  Player  Pianos 

Purity  and  Beauty  of  the  Tone  Production.  Made  by  the 
most  Competent  Craftsman  and  with  painstaking  care. 

Up  to  date  styles,  quality  equalled  to  the  best,  prices  considerable  lower. 

Factory  and  Showrooms: 

345-347  GRAND  ST.  NEW  YORK 

59 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


MAXINE  ELLIOTT  THEATRE 


[COOKS] 


THE  FOREMOST  TRAVEL  ORGANIZATION 
IN  THE  WORLD 

Independent  Travel — Escorted  Tours — Cruises — 
Steamship  Passages  to  All  Parts  of  the  World,  by  All  Lines 
Foreign  Exchange  —  Insurance  —  Travelers'  Cheques. 


THOS.    COOK    &  SON 

rHRl  1  I  HOI  I   i  mi  WORLD  245  Broadway    NEW  YORK    56 1  Fifth  Avenue 


Gn 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


HENRY  MILLER  THEATRE 


STAGE 


jgi^l057lO--flO7ll06l109-lE 


[Hj^o5jio6]^[roa[io9Tiio]i 


AUBRY  SISTERS  "BEAUTIFIER" 

is  far  superior  to  dry  face  powder. 
USED  WITH  OUR  SHERRY  WINE  TINT 

the  effect  is  a  perfectly  natural  complexion. 

Attractive  booklet  and  samples  mailed  on  receipt  of  20  cents 
AUBRY  SISTERS  CORP. 


520  West  48th  St. 


New  York 


61 


McBride's  Policy  K'fetlfSS 


METROPOLITAN  OPERA  HOUSE 


M.  J.  MEEHAN  &  CO. 

MEMBERS  NEW  YORK  STOCK  EXCHANGE 


telephone  2  RECTOR  STREET 

BOWLING  GREEN  3400-3412  new  york 


62 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


METROPOLITAN  OPERA  HOUSE 


THE 

Commercial  Trust  Company 

OF  NEW  YORK 

BROADWAY.  41ST  STREET  AND  SEVENTH  AVENUE 
CENTER  TIMES  SQUARE  SECTION 

RESOURCES    OVER  $11,000,000. 

4%  INTEREST  PAID  ON  BALANCES  IN  OUR  SPECIAL  INTEREST  DEPARTMENT 
OPEN  EVENINGS  UNTIL  10.30 


63 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


METROPOLITAN  OPERA  HOUSE 


FOR  MUSIC  LOVERS 
THE 

SPECTOR  &  SON  PIANO 

"A  Piano  of  Character  at  a  Fairer  Price" 

PIANOS,  PLAYER  PIANOS,  GRANDS 

AND  REPRODUCING  GRANDS 


Downtown  Salnroomi 
322-324  '.I'  A  Mi  ST  . 


JOSEPH  SPECTOR 


1  E 


.'{7th  ST.,  at  5th  Ave. 
NEW  YORK 


Terms  ArranKcd 
TEL.  MURAY  HILL 
1235 


01 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


METROPOLITAN  OPERA  HOUSE 


METROPOLITAN -OPERA- HOUSE 

NEW-YORK- CITY 


r>   a  > 


III 


o   o  a  > 


BALCONY 


<  Kl  U 


«t  a  o  a  u  u_" 


AUBRY  SISTERS  "BEAUTIFIER" 

is  far  superior  to  dry  face  powder. 
USED  WITH  OUR  SHERRY  WINE  TINT 

the  effect  is  a  perfectly  natural  complexion. 

Attractive  booklet  and  samples  mailed  on  receipt  of  20  cents 

AUBRY  SISTERS  CORP. 

520  West  48th  St.  New  York 


65 


McBride's  Policy  *TJ8£#SS 


METROPOLITAN  OPERA  HOUSE 


Established 
18  9  8 


H.  W.  PERLMAN 


MAM'l'  Al'TI'IU'  It  ()!•'    I  MF. 


Highest  Grade  Grand-  Upright  and  Player  Pianos 

I'urity  and  Heauly  of  the  Tone  Product  ion.  Made  by  the 
most  Competent  Craftsman  and  with  painstaking  care. 

fjp-to-diitc  styles,  quality  equalled  <<>  the  best,  prices  considerable  lozvei 

Factory  and  Showrooms: 
MB  347  (;KANI)  ST.  NEW  YORK 


GG 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


MOROSCO  THEATRE 


UUUJ^J^J__S  1  1  1  1  1  1  L__£^£VJ 


\f0l\l0S\lOb\/O7\Wfyd^ 

3  AL.CO 


Y 


^ix^x— i — 1 — ■ — ■ — ■ — ■ — ■ — ' — i — cij^j  r 


Grcmcs  tra 


Glidden  Motor  &  Supply  Company 

Buick  Dealers 

239  West  58TH  Street    :-:    new  York  City 

Telephone:  Circle  5636 


67 


McDnde  s  Policy  Advance 


over  Box  Office  Prices 


MUSIC  BOX  THEATRE 


i        I        \        1     ill        I  in  7  I  M/ 1    mi  I        I  r 


£3 


^^;^l/^|/g7l;g8|W 


A 


o 
M 
M 


Balcony 

^^^o3Xjo4lio5iiof i)Q7|  )Q8|)o?f <i£l77n77nZ73^  0 

^-^5Ui5£g5^]io5iioi.|i07|ioa'ioy| iiqljfTIjfiXTTs^y  . 

r^05|IOMI07|IQ8|lO>||lo[]rj7nj7^ 


K. 

 . — rrrrnn»\in';l  iobl  ioMi08lio«jl  imTTTTm —  


O-  USi*    -*^r/  0 


c 

0 


Ii08(i09|iio]«n^y^ 


^^^^iL07lIO8/l09tlj£] 


STAGE 


Checker  Cajbs 

are  f/ie  finest  appearing,  easiest 
riding,  best  ventilated,  and 
most  cleanly  kept  taxicabs  in 
operation  anyzvhere. 

LOWEST  RATES  CIRCLE  7600 


08 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


NEIGHBORHOOD  PLAYHOUSE 


T^r   H.  W.  PERLMAN  oJT^ 


MANUFACTURER  OF  THE 


Highest  Grade  Grand-  Upright  and  Player  Pianos 

Purity  and  Beauty  of  the  Tone  Production.  Made  by  the 
most  Competent  Craftsman  and  with  painstaking  care. 

Up  to  date  styles,  quality  equalled  to  the  best,  prices  considerable  lower. 

Factory  and  Showrooms: 

345-347  GRAND  ST.  NEW  YORK 

69 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


NATIONAL  THEATRE 


WILLIAM  II.  MriJARRY 


II  KODOK  )■    I  1'IIKISTMAS 

Certified  Public  Accountant 


McGarry  &  Christmas 

ACCOUNTANTS  &  AUDITORS 
165  BROADWAY 


Telephone  Cortlandt  2400 


New  York  City 


70 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


NEW  AMSTERDAM  THEATRE 


STAGE 


FOR  MUSIC  LOVERS 
THE. 

SPECTOR  &  SON  PIANO 

"A  Piano  of  Character  at  a  Fairer  Price" 

PIANOS.  PLAYER  PIANOS,  GRANDS 

AND  REPRODUCING  GRANDS 


Downtown  Salesrooms 
322-324  GRAND  ST  | 


JOSEPH  SPECTOR 

1  E.  37th  ST.,  at  5th  Ave. 
NEW  YORK 


Terms  Arranged 
TEL.  MURAY  HILL 
1235 


71 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


NEW  AMSTERDAM  ROOF 


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© 


Depositors  May  Cash  Checks  At  Any  C 


This  Company  invites  the  Checking  Accounts  of 
Individuals,  Firms  and  Corporations,  and  credits 
interest  monthly  on  daily  halances. 
Safe  Deposit  Boxes  and  Storage  Vaults  at  all  Offices 


Capital,  Si 
Profits 

Facilities  of  All  OJf, 


UNITED  STATES  MORI 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


NORA  BAYES  THEATRE 


*  STAGE  <- 

ORCHESTRA 


«^  « — i-lij  ■».'|'wt|  no  i  rjpj  mo|  iv7 
"  iHignj^l  M 'OS j  I06[ IQ7|  H 109 


 1      —  |  >  |  ■  v  i  j  i\j  j  j  iv^j  tu  ;    H/U|  IV//  |  ■ 

9  ^nZ^3join04|To5|l06[)07|lO3|  l09TrioTlLLlI^- 

R  CZlIj^IjoFT'o^nos I    iQ7| *oa| io9|TioTTiL[nE 
S  pgggp^s]  106] 107I  mJ^W^^^^ 

T  GjjQ^lIToi] fosj  lo&j  [Q7[io3|  [o^ToTTrrTTTiTT^sT^j: 


L- — ^xlvi  '"T|  'V}\  iuo|'i//|iuo|  iu7|  ""i  "'  l_J_; —      i  I 
^rrr-r— . — i — i — r— T-^rrTT7JJJ7JjM4j  K 


BALCONY 


A  Qgpl^IjpiT^rToii  lofej  107|  iobI  io9|^j^^^gljj^^0  A 

b  p^^jggiosi  io7i  loai  io9i  MpninjiOi^^  ^ 

C  [ojo^ 


*~  L!lil0^[l03llO4TlOSl  iObl  |Q7|  I08|  I09|  Il0jjll]lliliiil5l  £ 

D  ^^QwT¥s|  !0b|  1071  lost  IQSl -10^^^^^  ^ 

E  [aj]j«RTio4fio5| iQbl io71iob| HiioSijllli^j  p 

G  DoiI^iT^os|lO6|l07|lO8|l09lMOlj^^^^  ft 

H  jjoJioFO^f^TTosI  i0t|  |Q7 1  iqbI  i09TTioIjjniiIiS^  " 


of  Our  Four  Conveniently  Located  Offices 


and  Undivided 
.  $7,200,000 
I  liable  to  Patrons  of  Each 


Downtown:  FIFTY- FIVE  CEDAR  STREET 
Uptozvn:     Broadway  at   73rd  Street 
Madison  Avenue  at  74th  Street 
125th  Street  at  8th  Avenue 


iuGE  &  TRUST  COMPANY 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


PARK  THEATRE 


l^-o|mt|iu3|iub||Q7|iom 

~:  lisiI^w]i^5iiofeiio7iioaiio9Ti^iii^  E 

^  J^niollio3ll54]io^ 

^  E^IIioIi^Mio^ 

JiiUiII] 


I  I  I  — k   1 — f— MVT 


111  jjumn  . 


Phone: 


"When  It's  Play-Time,  /lave  a  Cay  Time" 
Before  and  After  the  Play 
DINK,  DANCE  AND  BE  MERRY 
at  the 

PALAIS  DES  BEAUX-ARTS 

(INC.) 

Longacre  7470  So  West  40th  St.,  N.  Y. 


74 


M^Rrirl^'c  PrJir**/  50c  per  Ticket  Advance 
IVlCoriae  S  r  OllCy  over  Box  Office  Prices 


PALACE  THEATRE 


B.  F.  Keith 's  Palace  Theatre 

Broadway  at  47th  St.  New  York  City 

World's  Greatest  Music  Hall  Presenting  Keith  Vaudeville 
Twice  Daily  Every  Day  in  the  Year 

Programmes  Offer  the  Cream  of  the  Concert,  Legitimate, 
Musical  and  Vaudeville  Stage  in  De  Luxe  Entertainment. 
Telephone  4300  Bryant 

— 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


PLAYHOUSE 
_  —  STAGE  — 


Established 
18  9  8 


•Phone 
Orchard  2268 


H.  W.  PERLMAN 

MANUFACTURER  OF  THE 

Highest  Grade  Grand-  Upright  and  Player  Pianos 


»oo< 


Purity  and  P.cauty  of  the  Tone  Production.  Made  l>y  tlic 
most  Competent  Craftsman  and  with  painstaking  care. 

Up-tO-date  styles,  quality  equalled  to  tin'  best,  prices  considerable  lozver 

Factory  and  Showrooms: 

345-347  GRAND  ST.  NEW  YORK 

76 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


PLYMOUTH  THEATRE 

5*  STAGE  < 


K         |l0lfl02  IJJ  ll»  105  106  107  108  109  HoJ  K 


AUBRY  SISTERS  "BEAUTIFIER" 

is  far  superior  to  dry  face  powder. 
USED  WITH  OUR  SHERRY  WINE  TINT 

the  effect  is  a  perfectly  natural  complexion. 

Attractive  booklet  and  samples  mailed  on  receipt  of  20  cents 
AUBRY  SISTERS  CORP. 

520  West  48th  St.  New  York 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


PRINCESS  THEATRE 
STAGE 


MEZZANIME 


FREDERIC    EUGENE  REEVE 


FORTY  RECTOR  STREET 


NEW  YORK  CITY 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


PUNCH  &  JUDY  THEATRE 


LLFT 


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102 

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3  J 


APPERSON  EIGHT  APPERSON  SIX 

Schuttig  Motor  Co. 

Apperson  Motor  Cars 

Distributor  for  the  State  of  New  Jersey 
A.  SCHUTTIG,  Proprietor 
SHO  W  R  OOMS  SER  VICE  ST  A  TION 

405  Bergenline  Avenue  173  Palisade  Avenue 


TOWN  OF.UNION.  N.  J. 


1  OWN  OF  UNION.  N.  J. 


McBride's  Policy  50cPerTicketAdvance 


over  Box  Office  Prices 


REPUBLIC  THEATRE 


[COOKS] 


THE  FOREMOST  TRAVEL  ORGANIZATION 
IN  THE  WORLD 

Independent  Travel — Escorted  Tours — Cruises — 
Steamship  Passages  to  All  Parts  of  the  World,  by  All  Lines  - 
Foreign  Exchange  —  Insurance  —  Travelers'  Cheques. 


150  OFFICES 
THROUGHOUT  THE  WORLD 


THOS.    COOK    &  SON 

245  Broadway    NEW  YORK    561  Fifth  Avenue 


80 


McBride's  Policy  ^SSomifrSZ 

RITZ  THEATRE 


PACKARD  CARS  FOR  HIRE 

We  rent  the  latest  models  of  1923  Twin  Six  Packard  Limousines 

GRAND  CENTRAL  PACKARD  RENTING  CORP. 

45  VANDERBILT  AVE.  at  FORTY-FOURTH  ST.,  NEW  YORK 

OPPOSITE  BILTMORE  HOTEL 

Phone,  Vanderbilt  0660  Day  and  Night  Service 


McBride's  Policy  2KJo8i#35 


SELWYN  THEATRE 


oacnEjTHA 


AUBRY  SISTERS  "BEAUTIFIER" 

is  far  superior  to  dry  face  powder. 
USED  WITH  OUR  SHERRY  WINE  TINT 

the  effect  is  <i  perfectly  natural  complexion. 
Attractive  booklet  and  samples  mailed  on  reeeipt  of  20  cents 

AUBRY  SISTERS  CORP. 

520  West  48th  St.  New  York 

K2 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


SHUBERT  THEATRE 


HARVEY  A.  WILLIS  &  CO. 

DIRECT  ESTABLISHED  1901  MEMBERS 

PRIVATE  WIRES  TO  STOCKS  BONDS 


BRANCH  OFFICES 


32  Broadway     -     New  York 


STOCK  EXCHANGE 
OF  NEW  YORK 


UPTOWN  -  NEW  YORK  NEWARK,  -  NEW  JERSEY  PHILADELPHIA,-PA. 

147  East  86th  Street  169  Market  Street  20  South  15th  Street 

Weekly  Market  Letter  Service  Free  on  Request. 
83 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


SIXTY  THIRD  STREET  THEATRE 

STAGE 

ORCHESTRA 


r  -r-rrrr^oTTnl 


^lgIj^8|lQ7|l06llO5|lolTloIlL°iIi^  ^ 

~~  i  r 


HATS 


CLOTHING  -  H  A  BKK  DASH  KKY 

"///  the  New  York  Manner" 

Wcbcr  and  Heilbroner 


NEW  YORK 


13  STODfs 

BROOKLYN 


NKWARK 


H4 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


TIMES  SQUARE  THEATRE 


APPERSON  EIGHT 


APPERSON  SIX 


Schuttig  Motor  Co. 

Apperson  Motor  Cars 

Distributor  for  the  State  of  New  Jersey 
A.  SCHUTTIG,  Proprietor 


SHOW  ROOMS 

405  Bergenline  Avenue 

TOWN  OF  UNION,  N.  J. 


SERVICE  STATION 

173  Palisade  Avenue 

TOWN  OF  UNION,  N.  J. 


85 


McBride's  Policy  50c  p-r  Ticket  Advance 


over  Box  Office  Prices 


KUKNITUKK 
HANGINGS 


I  I  .1  K)li  I  :()V  KHINGS 
OH.IKTS  d'AKT 


When  You  Contemplate  Redecorating  or  Refurnishing 

CONSULT 

WILLIAM  B.  FUERTH 

INTERIOR  DECORATIONS 
AND  FURNISHINGS 

10  EAST  43rd  STREET         7         NEW  YORK 

I 'HONE  VANDERBILT  2360 
'kg' 


McBride's  Policy  SMgifeS 


TOWN  HALL 


Uwtok  Natkdmal  Cobpohation 


gll5Snnr  SEVEN  WaILL,  STTKlEiBTP 

Thomas  Fairservis,  President 
UNDERWRITERS  and  DISTRIBUTORS  of  HIGH  GRADE 
GOVERNMENT,  MUNICIPAL  AND  CORPORATION  BONDS 
Telephone  Bowling  Green  0646 


87 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


VANDERBILT  THEATRE 


FOR  MUSIC  LOVERS 

SPECTOR  &"sON  PIANO 

"A  Piano  of  Character  at  a  Fairer  Price" 
PIANOS  PLAYER  PIANOS,  GRANDS 

AND  REPRODUCING  GRANDS 

JOSEPH   SPECTOR  t.™.a™,.- 

1  E  37th  ST.,  at  5th  Ave.  TEL.  MURAY  HIM. 

Nl  W  YORK  1235 


Downtown  3ftlriroom 
J22-321  GRAND  ST 


McBride's  Policy 


50c  per  Ticket  Advance 
over  Box  Office  Prices 


WINTER  GARDEN 


Glidden  Motor  &  Supply  Company 

Buick  Dealers 

239  west  5 8th  Street    :-:    New  York  City 

Telephone:  Circle  5636 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


HARVARD  STADIUM 


HILL,  CONKLIN  &  CLARK 


JOSEPH  M.  CONKLIN 

Certified  Public  Accountant 

M.  H  CLARK 

Certified  Public  Accountant 

M.  H.  FRIEDBERG 

Certified  Public  Accountant '  Conn. ) 


AUDITORS  &  ACCOUNTANTS 
INCOME  TAX  CONSULTANTS 


ARTHUR  G.  HILL 

Late  Chief  of  Audit  &  Ad 
miniflt ration  Income  Tax 
Unit,  U.  S.  Internal  Re- 
venue, Wanhinffton,  D.  C. 


350  MADISON  AVE. 


Tel.  Murray  Hill  8308 


McBride's  Policy 


MOTOR  SPEEDWAY 


TYPICAL  SECTION 

LOWER  TIER 


USE 


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Hi  I  CROSS  .SECTION 

Tsb,;r   H.W.  PERLMAN  oJT^ 


H.  W.  PERLMAN 

MANUFACTURER  OF  THE 

Highest  Grade  Grand-  Upright  and  Player  Pianos 

Purity  and  Beauty  of  the  Tone  Production.  Made  by  the 
most  Competent  Craftsman  and  with  painstaking  care. 

Up  to  date  styles,  quality  equalled  to  the  best,  prices  considerable  lower. 

Factory  and  Showrooms: 

345-347  GRAND  ST.  NEW  YORK 

91 


McBride's  Policy  50c  ^ Ticket  Advance 


over  Box  Office  Prices 


THE  PALMER  STADIUM 


HILL,  CONKLIN  &  CLARK 


JOSEPH  M.  CONKLIN 
Certified  Public  Accountant 
M.  H  CLARK 

Certified  Public  Accountant 

M.  H.  FRIEDBERG 

Certified  Public  Accountant  '  Conn. ) 


AUDITORS  &  ACCOUNTANTS 
INCOME  TAX  CONSULTANTS 


ARTHUR  G.  HILL 

Late  Chief  of  Audit  &  Ad 
ministration  Income  I  ax 
Unit.  U.  S.  Internal  Re- 
venue, WanhinKton,  D.  C. 


350  MADISON  AVE. 


Tel.  Murray  Hill  8308 


D2 


POLO  GROUNDS 


2 


I 


SPALDING 
SPORT 
SPECIALTY 
SHOP 


iNaddition  to  the  implements  and  equipment 
for  every  athletic  sport,  at  our  Fifth  Avenue 
store  will  be  found  separate  and  complete 
departments  devoted  to  sport  clothing  of  all 
kinds  for  men  and  women. 


523  Filth  Avenue  (at  43d  St.)  New  York 


pase 


93 


McBride's  Policy 


;r-H 


M.  J.  MEEHAN  &  CO. 

MEMBERS  NEW  YORK  STOCK  EXCHANGE 


TELEPHONE 

BOWLING  GREEN  3400-3412 


2  RECTOR  STREET 

NEW  YORK 


'J  I 


McBride's  Policy  50c  per  Ticket  Advance 


over  Box  Office  Prices 


THE  YALE  BOWL 


ELECTRIC  MOTORS 
POWER  WIRING 
MILL  INSTALLATION 
VENTILATING  EQUIPMENT 
PLANT  INSPECTION 

9  Great  Jones  St. 

TELEPHONE 


ELECTRIC  CONTROLLERS 
LIGHT  WIRING 
INDUSTRIAL  LIGHTING 
ARMATURE  WINDING 
MOTOR  REPAIRS 

New  York  City 

SPRING  1818 


95 


TELEPHONE  FITZROY  3493 


RIDGEFIELD 
PRESS 

PUBLISHERS 

AND 

PRINTERS 

Drawing  and  Diagram 
Printing  Our  Specialty. 

116  WEST  39th  STREET 
N  EW  Y  O  R  K 


96 


YANKEE  STADIUM 
AMERICAN  LEAGUE  PARK 


97  —  104 


YANKEE  STADIUM 


BOYLE'S  THIRTY  ACRES 


Spalding  for  Sport 

—  the  first  and  cardinal  principle  of 
Spalding  manufacture  —  makes  Spalding  Athletic 
Good;  synonymous  with  Service  and  Satisfaction. 

//  it 's  Official,  it 's  Spalding  \  I 


126  Nassau  St.   New  York  523  Fifth  Ave. 


105  —  108 


BOYLE'S  m 


^  IIRTY  ACRES 


NEW  YORK  VELODROME 


SPALDING 
SPORT 
SPECIALTY 
SHOP 


IN  addition  to  the  implements  andequipmei.t 
for  every  athletic  sport,  at  our  F  ifth  Avenue 
store  will  be  found  separate  and  complete 
departments  devoted  to  sport  clothing  of  all 
kinds  for  men  and  women. 


523  Fifth  Avenue  (at  43d  St.)  New  York 


109—  112 


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THE  IMPORTANCE  OF 


BEING  DIFFERENT 

WHEN  you  come  to  any  of  our  offices  to 
buy  theatre  tickets,  you  have  the  satisfaction 
of  dealing  with  an  established  business  house,  establish- 
ed for  nearly  fifty  years — a  house  which  is  still  managed 
and  controlled  by  the  founder  and  his  own  family. 

The  good  will  which  has  grown  steadily  through 
all  these  years  since  Union  Square  was  the  theatre  centre 
of  New  York  is  the  greatest  asset  of  this  house.  It  is  at 
once  the  pride  and  foundation  of  our  business. 

A  square  deal,  a  truthful,  courteous  service,  a 
willingness  to  take  a  little  more  trouble  to  be  a  little 
more  obliging  —  these  are  the  qualities  which  have  made 
McBride's  prosper  through  the  years. 

McBRIDE'S 

THEATRE  TICKET  OFFICES,  INC. 

1  49  7  BROADWAY 

NEW  YORK 
Hotel  Breslin  :  Hotel  Martinique  :  Hotel  McAlpin 
Hotel  Waldorf  :  17  E.  42nd  St.  :  Hotel  Woodstock 
71  Broadway  :  165  Broadway 


